Product Marketing Manager
- Identify and drive product innovation to materialize new product ideas and enhancement project of existing product. Define product required specifications and design to support country demands.
- Compile and manage all necessary product specification and data to develop specific product unique selling propositions (USP) to be ready for launch.
- Develop and implement all Marketing and Communication activities for both online e-commerce and offline activation including annual budget to drive brand awareness, market differentiation and clear positioning based on annual plan and within budget.
- Be a steward and brand guardian ensuring full compliance to Brand Guidelines for global and local brands.
- Develop new or adapt regional communication activities for full product launch in every new product
- Develop digital marketing activities including website updates & social media to drive consistent message in alignment with regional direction.
- Consolidate the database of product quality certification including obtaining certification data from manufacturer and compiling all local testing and certification qualifications.
- Develop and implement knowledge building training programs (training materials and sales tools) to ensure sales team are equipped to penetrate the market.
- Acquire and leverage competitive knowledge around the product categories and recommend strategies to leverage our strengths.
- Monitor and consolidate competitors profile and activities from different markets
- Develop strong relationship and work closely with other HODs to drive consistent and alignment in country
- Encourage and support /facilitate knowledge building, networking, cross functional and organizational exchange of information.
- Overall in-charge of the local entity management team and be responsible to all functions relevant to product and marketing responsibilities and deliverables to support the organization achieve business targets and development.
- Crafting strategies and initiatives for the team and the organization to help drive performance and strategic business objectives. Leads in developing direction, operational roadmap, and frameworks for execution.
- Responsible for managing periodic budgets and reporting requirements relevant to Marketing in support of sales performance, aligning with Finance and Sales divisions for organization-wide reporting templates.
- Oversee the entity’s A&P budget and accountability for productivity per spend to support sales and business objectives.
- Oversee product development, new product introduction, Go-to-Market strategies, channel opportunity development, and productivity initiatives supporting sales.
- Oversees market reach data build-up, maintenance, sales enabling tools, market / competition research, consumer/market behaviour and data quality.
- Responsible for Product category growth and development for the entity across different channels with accountability on ensuring fair pricing and gross margin target achievement.
- Directs and supports the entity in internal and external events as principal organizer in-charge for business and team development purposes.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
