Privacy notice - Marketing

• Company name and trading names
• Company address
• Company place of business
• Telephone numbers
• Fax numbers
• Company registration number
• VAT registration number
• Potential Customer / Existing Customer / Contact
  • First Name, Last Name and Title
  • Email address
  • Telephone number
  • Job title

Marketing of ASSA ABLOY products and services: we may use your data to market our products and services to you, as an existing customer or the employee of an existing customer or prospective customer entity, including to provide you with promotional materials or offers for products and services from ASSA ABLOY (including communications based on your interests, personal and business characteristics, and location), or send you other communications about ASSA ABLOY business and events.

ASSA ABLOY may send marketing-related communications to individuals who have requested them, or individuals in key roles at current or prospective customers who we believe may be interested in ASSA ABLOY products and services. We may provide these communications and offers in various ways, including via email, postal mail, social media platforms, and text or direct messages. 

In addition to the purposes above, we may also use your information:

for our internal business purposes, such as corporate transactions, audits, data analysis, to conduct research and analytics about your use and interaction with us, develop new products, improve existing products or services, identify trends, assess the performance of our advertisements and marketing, optimize our advertising and marketing campaigns, and determine the effectiveness of our communications; and

comply with applicable law and respond to requests and communications from law enforcement authorities or other government officials.

We will not use your personal data to advertise, promote, or market third-party goods or services to you. We do not sell any personal data received for the purpose of marketing communications to third parties for their own commercial use.

Consent: We may rely on the consent that you provide us at the point of collection of your personal data or via correspondence to use such information for the purposes outlined herein. For example, you may have agreed to receive marketing materials whilst attending a trade event.

Legitimate interests: We may rely on our legitimate interests to process your personal data, provided that such interests are not overridden by your interests, fundamental rights, or freedoms. In particular, we may process your personal data in reliance on a legitimate interest in the effective and lawful operation of our businesses, maintenance of our customer relationships, continued relevancy of customer and prospective communications, and the effective delivery of information and services to you.

We may transfer your personal data for the purposes set out above:

• To organizations of the ASSA ABLOY Group
• Third party providers which help us to store the data
• Third party providers that undertake development services of our systems and applications
• Third party providers that provide lead generation services
• When required by law; and/or
• To a buyer or a potential future buyer of our business.

Some recipients are located in countries outside the UK or EU/European Economic Area (EEA). As in some cases these countries have a lower level of protection than that within the UK or EU/EEA, when transferring personal data to countries outside of the UK or EU/EEA we rely on adequacy decisions, the Data Bridge where applicable or use standard contractual clauses approved by the European Commission or Information Commissioner’s Office to ensure a sufficient level of protection for your personal data.

We take measures to protect all personal data transferred to a third party, or to other countries, in accordance with applicable data protection laws and as stated above.

We store personal data for as long as necessary to fulfil the purpose for which the data has been collected, and in accordance with our internal record retention schedule. This means that we delete your personal data when such data is no longer necessary to process a request or to manage our relationship. Statistics which have been anonymised may be saved for longer.

The consent captured will be managed according to regulator guidelines, and before the period of validity expires the data subject will be asked for their consent to continue processing of their data. The data subject’s data is deleted from the register, unless new consent is received to the effect that processing of the subject’s data can continue.

In relation to the personal data that we hold about you, you have the right to:

• Request a copy of your personal data from our records;
• Ask that we correct or erase your personal data (though this may mean that we cannot process requests or orders, or that your account expires);
• Ask us to stop processing your personal data (for example as regards the use of the data to improve our website), or restrict how we process it (for example if you deem the data to be incorrect);
• Request the personal data used to provide you with information you requested, process an order, or manage your account or our relationship in a machine-readable format, which you are entitled to transfer to another data controller; and
• Withdraw your consent to us processing your data for marketing purposes at any time.

We may not accept a request to erase your personal data where we require it to comply with a legal obligation or in relation to a legal claim.

Requests to exercise your rights should be addressed to privacyuk@assaabloy.com

If you have a complaint regarding our processing of your personal data you are entitled to report this to the Data Protection Commission at dataprotection.ie if you are based in Ireland, or the ICO (Information Commissioner’s Office) at ico.org.uk if you are based in the UK.  If you are located elsewhere, a list of European supervisory authorities can be found at ec.europa.eu

For more information about how we might use your data outside of Marketing activities and exercising your rights please follow the links to the relevant Privacy notice:

Residential:

Commercial:

High Security & Safety:

Digital:

Other

We may update this privacy notice from time to time in response to changing legal, regulatory or operational requirements. We will notify you of any such changes (including when they will take effect).

Version 1.2 May 2024