ASSA ABLOY
ASSA ABLOY is our master brand for commercial openings and entrance automation as well as our group brand and employer brand.
Our well-known brands unlock new markets and customers for us. At the same time, people recognize the heritage and value of our group and employer brand: ASSA ABLOY. That combination is what sets us apart and keeps customers coming back.
Our portfolio includes 190 brands. Some of these are significant leaders in their own market, such as Yale for home access and security, and HID for identification technology.
About 70 percent of our total sales fall under the ASSA ABLOY master brand while 20 percent are through HID or Yale.
ASSA ABLOY is our master brand for commercial openings and entrance automation as well as our group brand and employer brand.
Yale have protected homes and enabled peace of mind since 1840. The story started in a small lockshop in US when Linus Yale created his first lock innovation. Yale have since then evolved from a mechanical innovator to driving the evolution of connected, smart locks and homes.
HID is a leading manufacturer in the access control industry, serving customers worldwide with proximity and contactless smart card technologies; central station managed access controllers; secure and custom card solutions; digital identity and photo card management software solutions; secure card issuance solutions; and RFID electromechanical cylinders.
Over the years, we’ve been recognized among the world’s most innovative companies. It’s at the core of what we do. Creating the next-generation of smart and sustainable products creates value for our customers and drives our organic growth.
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We want to set the standard for the world’s most innovative and well-designed access solutions. We exist to help people feel safe, secure, and experience a more open world. We organize our business around our values, beliefs and four strategic objectives to achieve that.