Inauguration of DAS Experience Center at Al Majid Digital Solutions Showroom

in June 2022, a Partnership Agreement was signed between Al Majid Digital Solutions and ASSA ABLOY. The agreement was signed by Mr. Walid Abbas Amin, General Manager on behalf of Al Majid Digital Solutions, and Mr. Nassim Abu Yousef, Vice President on behalf of ASSA ABLOY Opening Solutions Middle East.

January 18, 2023, both companies officially inaugurated the ASSA ABLOY Digital Access Solutions (DAS) Experience Center in the Al Majid Digital Solutions branch in Deira, Dubai.

The concept of this innovative showroom has been designed using the same principles of a normal showroom, but with a strong focus on innovation, security, and technology, as the market is constantly demanding and showing an elevated level of interest in smart digital access solutions.  

To reflect the innovative thinking behind ASSA ABLOY’s solutions, the company showcases the latest innovative access control technology, its range of high security electrified locks and padlocks from ABLOY, along with safes and a High Security Door.

·      CLIQ, a complete series of programmable keys, high-end cylinders, padlocks, and a choice of admin options to secure openings beyond doors.

·      APERIO, a comprehensive range of wireless locking devices designed to extend the reach of the access control system, or to replace mechanical locks with intelligent access control.

·      INCEDO, a platform-based solution which offers a wide range of access hardware, user credentials and a highly scalable software for flexible security management.

·      ABLOY electric locks, designed for high-end security and sustainability, with precision performance under all operational conditions.

·      PROSECURE high security steel door. These doors are SR2 and SR3 certified by BRE laboratory from UK and meet the highest security standards and requirements.

“This DAS Experience Center is an excellent way for the customers and prospects to explore and discover the capabilities of the Digital Access Solutions provided by ASSA ABLOY, by demonstrating its products and integrations with the various systems, the use of several credentials, and the simple installation of the features offered”, says Mauro Felice, SVP and Head of MEIIA.

“We strongly believe that our partnership with Al Majid Digital Solutions as a well-known, established company will bring to the table its strong reputation as the market leader, that reaches different market verticals and segments. ASSA ABLOY will support them in all capacities to ensure the mutual success of business in the next milestone”, adds Nassim Abu Yousef, Vice President ASSA ABLOY Opening Solutions, Middle East.