ASSA ABLOY Products Delivered In Branded Van

September 22, 2023 - In a collaborative effort that underscores their commitment to cutting-edge security solutions, ASSA ABLOY Opening Solutions ME and Variety Hardware marked the official launch of a van with a ribbon-cutting event that left attendees thoroughly impressed.

Variety Hardware's branch was abuzz with excitement, featuring a red carpet that added a touch of significance to the day's proceedings. On this extraordinary day, ASSA ABLOY, a global leader in door opening solutions, joined forces with its Authorized Distributor, Variety Hardware, to bring innovation and accessibility closer together. The goal was simple: to make ASSA ABLOY's advanced products more readily available to customers. And what better way to kickstart this mission than with the unveiling of a van?

The highlight of the event was the ribbon-cutting ceremony, where ASSA ABLOY Openings Solutions’ VP & Head of Middle East Nassim Abu Yousef and Variety Hardware's Managing Director, Sibin Sebastian, took the spotlight. Together, they cut the ribbon, officially inaugurating the van.

On the side of ASSA ABLOY, also present at the ceremony were Maya Mina, ASSA ABLOY ME Group – Regional Director, and Vijesh Kelangath, Sales Manager - Hardware, Glass & Automatics ME, further emphasizing the company's dedication to this exciting venture.

Following this pivotal moment, Nassim Abu Yousef and Aiman Saleh Qatawneh, CEO of Variety Hardware returned to the stage, dressed in black ASSA ABLOY polo shirts emblazoned with the slogan "Driving Innovation, Delivering Experiences". Wearing ASSA ABLOY caps that symbolised their commitment to innovation, they entered the van. They both embarked on a mission to personally deliver orders to two esteemed clients. This hands-on approach showcased their commitment to delivering an exceptional customer experience.

In an industry where security and innovation are inseparable, ASSA ABLOY and Variety Hardware have set a new standard by joining forces. Together, they aim to redefine how customers interact with security solutions, making them more accessible and user-friendly than ever before.

Stay tuned for more exciting developments as ASSA ABLOY continues to transform the industry.