ASSA ABLOY opens new state-of-the-art regional headquarters in Dubai, UAE

Showcasing a firm commitment to innovation and excellence, ASSA ABLOY, the global leader in access solutions, unveils a new Regional Headquarters in Dubai, putting them at the epicentre of the Middle East, that is transforming its infrastructure and enabling technology and innovation for growth.  

The inauguration of the new facility took place on November 28, 2023, and redefines the security industry landscape in the Middle East, Israel, India and Africa region. Under one roof, divisions of the ASSA ABLOY Group come together to deliver an unrivalled choice of access solutions and innovations.

State-of-the-art showroom

A state-of-the-art showroom is meticulously designed to exhibit the extensive range of ASSA ABLOY’s products and solutions, spanning all brands and divisions, comprising of HID, Global Solutions, Entrance Systems and Opening Solutions.

The cutting-edge showroom reinvents product presentation and puts the customers at the center of the experience. Clients can embark on an interactive and immersive experience, with live demonstrations and behind the scene action showcasing the breadth of innovative products and solutions, where they can discover new synergies and collaboration opportunities as part of the transformative experience.

Sustainability is at the heart of the new facility

Sustainability is at the heart of the new facility and is living testament to the company’s commitment to a greener, more sustainable future.

Dubai: Regional Headquarters Choice

As the dynamic hub of the United Arab Emirates, Dubai is the ideal location for ASSA ABLOY’s Middle East Regional Headquarters. The strategic decision to locate to the National Industries Park, emphasizes ASSA ABLOY's commitment to the industrial sector in Dubai and the UAE, as both a regional and a global leader in the access solutions industry.

“We are very proud of our new facility, and the grand opening not only marked a testament to our commitment to excellence, but also a declaration of our intention to lead across the Middle East and beyond, with innovative, sustainable, client-focused solutions that are setting new standards,” adds Mauro Felice, SVP & Head of Middle East, India, Israel & Africa Region.