On May 8, 2024, the ISJ Leaders in Security Conference took place at the Grosvenor House Hotel in Dubai Marina.
This event aimed to bring together top security professionals to discuss the latest trends, technologies, and strategies in the security sector. As Silver sponsors, ASSA ABLOY Opening Solutions Middle East was prominently involved, showcasing our solutions and enhancing brand visibility.
Key Involvements and Achievements
- Brand Visibility and Engagement:
We maximized our exposure through strategic placements of our logo on the speaker podium, event branding, and the conference media wall. Our tabletop stand allowed us to display our innovative products and services, attracting significant interest from attendees.
- VIP Invitations:
We invited eight of our top clients, providing them with VIP delegate passes, ensuring they could attend and benefit from the event without any charge.
- Panel Participation:
Our colleague, Murtaza Husaini, Head of Security Solutions, participated in a crucial panel discussion titled "Strengthening Corporate Security: Taking an Integrated Approach to Tackling Emerging Threats." Murtaza emphasized the importance of integrating advanced security technologies to meet regulatory standards and enhance risk management in high-stakes sectors like finance, healthcare, and oil and gas.
- Opening Keynote:
His Excellency Khalifa Ibrahim Al Saleis, CEO of the Security Industry Regulatory Agency (SIRA), delivered a compelling keynote address, highlighting the critical role of security in the Middle East and Africa.
- Event Structure
The day was a blend of welcoming sessions, panel discussions, and ample networking opportunities. The agenda alternated between insightful panels and networking breaks, facilitating extensive interaction and knowledge sharing among participants. Key panel topics included:
Conclusion
The ISJ Leaders in Security Conference 2024 was a significant success for ASSA ABLOY Opening Solutions Middle East. Our strategic sponsorship and active participation not only enhanced our brand awareness but also allowed us to connect with key industry professionals and showcase our leadership in the security sector. The extensive networking opportunities throughout the day reinforced our market position and facilitated valuable partnerships.